Our Media Training courses help you understand how the media work and how you can work with them for maximum impact.  You’ll learn how to prepare for interviews, deliver usable quotes with confidence and maintain control … even if the going gets tough.


We’ll tailor the training to suit your existing skills-set and meet your specific requirements.  Whether you’re a complete beginner with no media experience or a practiced professional looking to up-skill and polish your performance, Goodman Media can help you to;


Understand the media:  From TV and radio to print and on-line media we help you understand how journalists work, and what they want.


Avoid ‘PR-speak’ & make the right impression:  Deliver quotes that journalists will use, and audiences will remember.


Gain confidence: Approach every interview with self-assurance professionalism and poise.


Make an impact:  Get your message across and make your contact with the press worthwhile and productive.


Stay in control: Even when the going gets tough you can turn negative agendas into positive exposure. 


Crisis communications: Plan for the worst and deliver your best should the unthinkable happen.


Social Media: Maximise the impact of the Twittersphere to interact professionally and network productively.


Relevant interview topics:  We’ll tailor your interview scenarios specifically for you. 


Whether you’re an experienced interviewee, or about to face a journalist for the very first time, we show you how to build a beneficial relationship with the press.

Our Media training works

Don’t just take it from us – here’s what some our clients have to say

“I’m pretty experienced at working with the media and doing stuff on camera so I wasn’t sure how much I’d actually learn when Aston Martin Racing said that Louise would be doing some training with the team’s pro drivers.  The answer was, quite a lot.  She gave us some good tips and pointers and opened up my eyes to a few things that I’d never thought about before.  It was bloody good even though we were a tough crowd!” 

  Darren Turner
  Aston Martin racing driver

“Louise has been a trusted source of media training support for SQN and our clients over many years. Instilling confidence and effective communication skills in spokespeople is of paramount importance when delivering PR campaigns. It doesn’t matter whether you are a novice or an experienced speaker, Louise’s approach covers all bases. When we need media and presentation training, Louise is our first port of call. Our clients have always come away emboldened, ready to embrace whatever media requests we send their way.”

  Chris Hughes
  Client Services Director

“We wanted to build confidence in our senior management team and give them the skills they need to handle a range of different interview situations.  After some training with Louise we all now have a much better ability to drive the content and tone of our messaging in the right direction and an understanding of how to establish and maintain constructive relationships with the media. What’s more she made it really fun and enjoyable, a great day!”

  Tom Buckler
  Managing Director

“We approached Goodman Media to provide media training for our clients, two young directors of a new business start-up with no prior experience or knowledge of being interviewed, before the media launch of their company. The programme that Louise put together fitted the brief perfectly, was memorable and the management team were well prepared and confident in all the varied press environments they subsequently encountered.”

  Rebecca Banks

“I’ve never been very comfortable doing media interviews but it’s an important part of my work so doing some training with Louise seemed like a good step to take.  She and her cameraman came to my offices, both in London and abroad, and we worked through a lot of exercises and interviews.  This has really helped me to understand how the media work and what they are looking for so I’m much more comfortable in front of journalist and TV cameras now.  More importantly though I also know how to deliver the messages that I want to get across for my business in the right way and to make that all important connection with audiences.  Louise’s training has made a big difference for me”. 

  Carlo Boutagy
  Founder & CEO

“We need to be sure that everyone who’s representing the Honda brand is doing so in the best way possible so we’ve put some of our management teams, as well as drivers and riders, through training with Goodman Media. Louise put together different programmes to reflect their varied needs and job requirements and the feedback we had from all the participants afterwards was very positive”.

  Nick Bennett 
  Section Manager (Digital
  Content & Social Media)

We offer ONE-TO-ONE training and  GROUP training

Find out more about ‘How We Work’ here

If you’d like a FREE CONSULTATION to discuss how we can help develop and improve your media skills just click here

Our Presentation Skills Training helps you to become a polished performer.

Whether you’re presenting at a conference, pitching to a business or on stage at a public event you can learn how to make an impact.


We work with both private and corporate clients. Here are just some of them;